OUR STORY

Cross Sportswear

Cross Sportswear is a Swedish company that was founded in 1986 which designs and produces highly functional sportswear for an active lifestyle.

30 years experience in producing and designing technical sportswear 

Cross Sportswear was founded in 1986 in Gothenburg, Sweden by two passionate golfers who were frustrated that there was no water resistant rainwear that gave them full freedom of movement on the golf course. Their vision was to develop a technology that enabled rainwear that breathed, was stretchy and at the same time be able handle Sweden’s harsh climate. The solution was FTX. An ultra-light membrane combined with different outer shell to provide optimal protection against wind and water while releasing body moisture in order to keep the body cool and dry during all 18 holes. The unique FTX technology also proved to be optimal for skiwear clothes where nature puts high demands on strength, mobility and function.

Through the years, Cross Sportswear has acquired unique knowledge and experience in developing fabrics and materials to design and develop functional sportswear with high fashion sense.

Where life and sports Cross 

Life and sports have a lot in common. We need to get from point A to point B, but it’s more to it than that. It’s how we get there and what we do in between that matters. 

It’s how we handle the challenges we come across along the way. To keep on going when everything seems to be going against us. To walk straight and keep  our heads held high when it seems like the weight of the world is on our shoulders. That state of mind is what separates us. Because the easier you think something is, the harder it will be. The tiniest adversity will feel like the end of the world. But where others quit, our journey begins. We never back down from a good challenge, no matter what stands before us. On the contrary. We find them. We embrace them. We love them. Because at the end of it, there’s always a reward. A prize that makes us stronger, faster and better. And we’ll do it in style and have fun all the way – from point A to point B.